{"id":867,"date":"2024-07-23T13:55:37","date_gmt":"2024-07-23T17:55:37","guid":{"rendered":"https:\/\/outaouais.com\/?page_id=867"},"modified":"2026-02-09T22:26:50","modified_gmt":"2026-02-10T03:26:50","slug":"about-us","status":"publish","type":"page","link":"https:\/\/outaouais.com\/en\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"\t\t
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Home<\/a><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Le choix naturel<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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About us<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Mission<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Unite Outaouais communities together to strengthen the region\u2019s identity, appeal and visibility. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Vision<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Outaouais \u2014 a proud and motivated region, where nature\u2019s abundance blends with the city\u2019s energy, creating the natural choice for people to live, work and thrive. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Project History<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Supported by the Conf\u00e9rence des pr\u00e9fets de l\u2019Outaouais (Outaouais prefects\u2019 summit) and coordinated by the Espace r\u00e9gional d\u2019acc\u00e9l\u00e9ration et de croissance de l\u2019Outaouais (Espace-O), this regional promotional campaign is the result of a consultation with regional players undertaken in 2022. Its goal is to be an inclusive and mobilizing project that ignites a movement where businesses, institutions, associations and private individuals can become brand ambassadors and proudly embody the values of the region.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Committee for the Outaouais Regional Identity (CIRO)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Benoit Lauzon<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Conf\u00e9rence des pr\u00e9fets de l\u2019Outaouais and Collines-de-l'Outaouais RCM (CRIO President)\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Genevi\u00e8ve Ouimet<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Espace-O<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Benedikt Kuhn<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Collines-de-l\u2019Outaouais RCM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\u00c9milie Vall\u00e9e<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tourisme Outaouais<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Francis Beausoleil<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pontiac RCM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Jean-Fran\u00e7ois Guitard<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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ID Gatineau<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Jessy Laflamme<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Papineau RCM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Josiane Br\u00fbl\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Collines-de-l\u2019Outaouais RCM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Kim Lesage<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pontiac RCM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Laurence Gillot<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Office of Minister Lacombe<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Marc Cloutier<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vall\u00e9e-de-la-Gatineau RCM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Marie-H\u00e9l\u00e8ne Rivard<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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City of Gatineau<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Patrick Duguay<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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CDROL and UQO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Roxana Merello<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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SITO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Project Objectives<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Promote our territory<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Mobilize our region<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Attract new players to the Outaouais<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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OUTAOUAIS:
more than a brand, it\u2019s a regional identity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The Outaouais regional identity is:<\/strong><\/p>

  • A brand<\/strong> to represent the region;<\/li>
  • A territory marketing campaign<\/strong> that broadens the region\u2019s appeal, instills pride and a sense of belonging, and promotes engagement and the federation of regional players;<\/li>
  • A guiding principle<\/strong> behind all communications that helps form a strong bond to the region;<\/li>
  • A local, provincial, national and international visibility<\/strong> made possible thanks to all the stakeholders showcasing the brand in their own communications;<\/li>
  • A toolkit<\/strong> available to all businesses, associations and public organizations wanting to champion the values of the Outaouais and bring up the territory in their messages to promote their local, provincial, national or international activities;<\/li>
  • A collective will<\/strong> to showcase our region and reveal this too well-kept secret.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Adopting the regional identity:
    how do I benefit?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Championing the Outaouais regional identity means:\u00a0 <\/strong><\/p>

    • Reaffirming and demonstrating your commitment<\/strong> to the region and local communities;<\/li>
    • Being part of a collective effort<\/strong> that benefits everyone: what is good for the area is good for its population, and vice versa;<\/li>
    • Enjoying additional visibility<\/strong> at the local, provincial, national and international level;<\/li>
    • Celebrating<\/strong> your personal successes that help promote our region and shape its identity<\/strong>;<\/li>
    • Attracting<\/strong> people, businesses or investors that will then open up new potential economic opportunities;<\/li>
    • Standing out<\/strong> from your competitors and benefiting from the region\u2019s appeal and notoriety;<\/li>
    • Blending elements<\/strong> of the Outaouais brand to your own identity to benefit from increased reach;<\/li>
    • Exploring opportunities for collaboration<\/strong> with other regional players.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      Why is Outaouais the natural choice? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tAbundant and accessible nature<\/strong>
        Vast expenses of nature are scattered throughout the region, along with national and provincial parks, offering a variety of outdoors activities such as biking, hiking, kayaking, skiing and observing wildlife.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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        • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tProximity to nature and city life<\/strong>
          The Outaouais enjoys a unique balance of urban life and nature. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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          • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tWonderful waterways<\/strong>
            With 15,000 lakes and reservoirs plus seven rivers covering over 10% of the Outaouais territory, the region overflows with natural beauty ready to be discovered.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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            • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tEconomic opportunities<\/strong>
              A variety of sectors are featured in the region, including government, tourism, information technologies and agriculture, offering wide-ranging economic and professional opportunities. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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              • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tMarket accessibility<\/strong>
                The Outaouais is positioned near major markets \u2014 Ottawa-Gatineau, the Laurentides, Montr\u00e9al and Eastern Ontario \u2014 and government clients. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tInnovation<\/strong>
                  The region boasts a dynamic ecosystem that fosters the emergence and development of innovative ideas through the synergy of its businesses, its strong network of organizations, its academic institutions and its unique natural resources. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tQuality of life<\/strong>
                    Easily accessible quality services such as schools, healthcare and leisure facilities. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                      The Outaouais is characterized by its great cultural diversity, being the second-largest hub in Quebec for international immigration. The region is known for the warmth of its welcome and the strength of its communities, creating a favourable environment for families and anyone wanting to get involved locally. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                        The region has a rich history and culture, with festivals, museums, and cultural events available year-round, showcasing the diversity and creativity present in our local communities. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                        Le choix naturel About us Mission Unite Outaouais communities together to strengthen the region\u2019s identity, appeal and visibility. Vision Outaouais \u2014 a proud and motivated region, where nature\u2019s abundance blends with the city\u2019s energy, creating the natural choice for people to live, work and thrive. Project History Supported by the Conf\u00e9rence des pr\u00e9fets de l\u2019Outaouais […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":51,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"About Outaouais | Mission, Vision and Regional Identity","_seopress_titles_desc":"Discover About Outaouais, its mission, vision and the regional identity that promotes pride, community and opportunities across the Outaouais.","_seopress_robots_index":"","inline_featured_image":false,"footnotes":""},"class_list":["post-867","page","type-page","status-publish"],"acf":[],"_links":{"self":[{"href":"https:\/\/outaouais.com\/en\/wp-json\/wp\/v2\/pages\/867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/outaouais.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/outaouais.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/outaouais.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/outaouais.com\/en\/wp-json\/wp\/v2\/comments?post=867"}],"version-history":[{"count":0,"href":"https:\/\/outaouais.com\/en\/wp-json\/wp\/v2\/pages\/867\/revisions"}],"wp:attachment":[{"href":"https:\/\/outaouais.com\/en\/wp-json\/wp\/v2\/media?parent=867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}